Abstract

This article discusses company strategies. In strategic management, a strategy is a long-term qualitative direction that the company develops to achieve its goals. Basically, a strategy is what companies should do to achieve their goals in an unstable and competitive environment. The strategic analysis assesses the current and future state of the organization and determines its strategic choices. The present research featured the construction industry in the Kyrgyz Republic. It relied on Professor V.L. Kvint’s theory of strategizing in the economic system. In modern conditions, construction business requires a proper development strategy to adopt new innovative solutions that allow construction companies to reach a new level of quality. Construction companies can develop strategies based on the specific characteristics of their products. Business requires investments. On the one hand, the investment complex is a self-sufficient reproductive system. On the other hand, it is an integral part of a much larger system, i.e., the state. The research revealed no single methodology for selecting and implementing particular types of strategic analysis because each construction company is unique. Managers must have a clear vision of all aspects of the long-term development. Strategies are often limited to option-specific commitments, so decisions need to be considered and evaluated very carefully.

Keywords

strategy, strategic planning, portfolio analysis, product differentiation, focus strategy, pioneer strategy, competitive advantages, construction, construction organizations, investments

REFERENCES

1. Ansoff I. Strategicheskoe upravlenie [Strategic management]. Moscow: Ehkonomika; 1989. 519 p. (In Russ.)
2. Ashyrbekova AN, Sherbekova AA. Development of strategic analysis in the building industry. The Herald of Kyrgyz State University of Construction, Transport and Architecture named after N. Isanov. 2018;59(1):121–125. (In Russ.)
3. Basovskiy LE, Basovskaya EN. Kompleksnyy ehkonomicheskiy analiz khozyaystvennoy deyatelʹnosti [Comprehensive economic analysis of economic activity]. Moscow: NITS INFRA-M; 2019. 366 p. (In Russ.)
4. Bekbusinova GK, Kayyrgalieva MG. Features of determining strategy and strategic planning in construction. COLLOQUIUM-JOURNAL. 2019;52(28–8):19–22. (In Russ.)
5. Gumba KhM. Ehkonomika stroitelʹstva [Economics of construction]. Moscow: Yurayt-Izdat; 2018. 449 p. (In Russ.)
6. Zhuravlev DM. Economic systems and digital transformation in the kemerovo region: a strategic study of conditions and readiness assessment. Strategizing: Theory and Practice. 2021;1(1):42–56. (In Russ.) https://doi.org/10.21603/2782-2435-2021-1-1-42-56
7. Investitsii v Kyrgyzskoy Respublike 2015–2019 [Investments in the Kyrgyz Republic in 2015–2019]. Bishkek: Natsstatkom Kyrgyzskoy Respubliki; 2020. 224 p. (In Russ.)
8. Kalpaeva ZA, Kocherbaeva AA. Investment and building complex: Concept development and features. Izvestiya VUZov Kyrgyzstana. 2015;(9):55–57. (In Russ.)
9. Kamenetskiy MI. Stroitelʹnyy kompleks: analiz i otsenka vozmozhnostey razvitiya [Construction complex: analysis and assessment of development opportunities]. Construction Economy. 2010;(4):56–59. (In Russ.)
10. Kvint VL. The concept of strategizing. Kemerovo: Kemerovo State University; 2020. 170 p. (In Russ.) https://doi.org/10.21603/978-5-8353-2562-7
11. Kvint VL. Theoretical basis and methodology of strategizing of the private and public sectors of the Kuzbass Region as a medial subsystem of the national economy. Russian Journal of Industrial Economics. 2020;13(3):290–299. (In Russ.) https://doi.org/10.17073/2072-1633-2020-3-290-299
12. Kyrgyzstan v tsifrakh. 2020 [Kyrgyzstan in numbers, 2020]. Bishkek: Natsstatkom Kyrgyzskoy Respubliki; 2021. 370 p. (In Kyrgyz.)
13. Ruzhanskaya LS, Yakimova EA, Zubakina DA. Strategicheskiy menedzhment [Strategic management]. Ekaterinburg: Izdatelʹstvo Uralʹskogo universiteta; 2019. 112 p. (In Russ.)
14. Tompson AA, Striklend III ADzh. Strategicheskiy menedzhment. Kontseptsii i situatsii [Strategic management. Concepts and situations]. Moscow: Vilʹyams; 2013. 924 p. (In Russ.)
15. Shvab K. The fourth industrial revolution. Moscow: EHKSMO; 2018. 285 p. (In Russ.)