Abstract

The creative industry is becoming a key factor in strategic development. The article describes strategic opportunities and threats for creative industry businesses across Russia, as well as their impact on economic growth. The author used the method of statistical analysis to examine the export of creative goods and services and assess the impact of the COVID-19 pandemic on the creative sector. The research relied on the theory of strategy and the methodology of strategizing developed by Professor Vladimir L. Kvint. The USA and China are leaders in the export of creative goods. Russia demonstrates very slow growth, which is associated with external shocks and sanctions. The current strategic trends include export structure diversification and IT sector growth. To gain competitive advantage, domestic creative businesses need state support for human capital and project development, e.g., technology transfer centers, startup support, etc.

Keywords

strategy, strategizing, creative economy, human potential, sectoral strategy

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