Abstract

The article introduces a comprehensive strategic analysis of global trends that affect the development of the regional housing market in Russia. The list of trends included globalization, urbanization, world population growth, expansion of global real estate market, and preventive development of strategic scenarios to counteract the current emergency in the real estate market. Anti-emergency scenarios for regional markets should take into account these global trends. For a regional real estate market, an emergency period is a period of cyclical growth in real estate prices, characterized by excess investment caused by long-term speculative expectations of investors. The study relied on the theory of strategy and the methodology of strategizing developed by Professor V.L. Kvint, Dr.Sc.(Econ.), Foreign Member of the Russian Academy of Sciences. The author used the method of decomposition to divide the emergency period into stages: the time occupied by each stage depended on the abovementioned global trends via supply and demand factors. The demand factor referred to the regional population whereas the supply factor was associated with the construction sector. Therefore, global strategic trends cannot be overlooked by regional strategists who develop plans to counteract the current emergency scenarios.

Keywords

strategizing, emergency period, global trends, strategic scenarios

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