Volume 3, Issue 4, 2023

Abstract: Agglomeration is a traditional form of regional development. However, its place in the modern theory of strategizing has not been sufficiently studied. This research approached the Kemerovo Region as a socioeconomic object of strategizing. It relied on V.L. Kvint’s theory of strategy and methodology of strategizing, e.g., strategy laws, rules of strategic thinking, quantitative analysis of empirical data, etc. The new urban agglomerations need to be asymmetric and unpredictable for competitors, and their strategizing needs new approaches. The Kemerovo Region has two agglomerations, i.e., North Kuzbass and South Kuzbass, which are strategized as inherent parts of the region. In this case, the time-saving rule makes it possible to get ahead of those competitors who prefer more traditional approaches. The strategic priority of the regional agglomeration process possesses a number of competitive advantages, e.g., population density, road network, high urbanization, etc. The strategic project will eventually cover some territories that lack socio-economic ties. Another relevant rule of strategic thinking presupposes a certain commitment to the future, which makes it impossible to rely on the so-called everyday common sense. The Kemerovo Region chose a non-traditional agglomeration path, which ensures its compliance with the laws of strategy and the rules of strategic thinking

Advertising remains the most effective tool of marketing communication. Advertising can create an attractive public image for a company by promoting its achievements and efforts to satisfy customer needs. This research featured the potential of social media marketing and a system for strategic management of advertising activities in social networks that could develop this potential. The authors appealed to the theory of strategy and the methodology of strategizing developed by Professor V.L. Kvint in an attempt to describe the core elements of the social media marketing system and their strategic management. Other research methods involved standard analysis, synthesis, comparison, generalization, and scientific abstraction. The study made it possible to draw the following conclusions. A well-structured strategy takes into account the interests of the manufacturer (seller) and consumer (buyer). It relies on planning, motivation, monitoring, and control over the achievability of strategic management goals. Such a strategy can increase the effectiveness of social media marketing. The methodology proposed by V.L. Kvint makes it possible to navigate a social media marketing project through all its stages.

The current domestic strategizing practice needs significant improvements. On the one hand, innovative strategies should factor in the extreme variability of external environment. On the other hand, they should address long-term trends and goals, e.g., climate change, low-carbon economy, etc. This research featured the industrial strategizing of the Russian economy. In spite of the rapid changes postulated by the concepts of VUCA and BANI, proper strategizing can support effective transformations of companies and industries by cascading and synchronizing different economic policies. Most state-approved industrial strategies provide an effective in-depth situation analysis and problem definition but, being aimed at solving current problems, lack a long-term vision. As a result, they turn into catch-up development strategies that are unable to form leading positions in the future. The long-term goal of any innovative strategy is to develop the existing competencies, competitive advantages, and resource opportunities in order to attract additional resources and create new competitive advantages. Initially, industrial strategies can be limited to minimum allowable investment level that provide effective interaction between business, science, and the state, e.g., special economic zones, industrial clusters, digital platforms, etc. The resulting horizontal connections protect the economic system from the changing external environment.

The article introduces a comprehensive strategic analysis of global trends that affect the development of the regional housing market in Russia. The list of trends included globalization, urbanization, world population growth, expansion of global real estate market, and preventive development of strategic scenarios to counteract the current emergency in the real estate market. Anti-emergency scenarios for regional markets should take into account these global trends. For a regional real estate market, an emergency period is a period of cyclical growth in real estate prices, characterized by excess investment caused by long-term speculative expectations of investors. The study relied on the theory of strategy and the methodology of strategizing developed by Professor V.L. Kvint, Dr.Sc.(Econ.), Foreign Member of the Russian Academy of Sciences. The author used the method of decomposition to divide the emergency period into stages: the time occupied by each stage depended on the abovementioned global trends via supply and demand factors. The demand factor referred to the regional population whereas the supply factor was associated with the construction sector. Therefore, global strategic trends cannot be overlooked by regional strategists who develop plans to counteract the current emergency scenarios.

Digital transformation provides energy security and environmental safety, as well as sustainable growth and competitiveness. In the oil-and-gas extraction industry, effective digital transformation requires detailed strategizing. In this sphere, the goals of digital transformation include observability, manageability, flexibility, adaptability, platform sales technologies and services, etc. This article introduces an organizational and economic tool for strategizing the digital transformation of oil-and-gas enterprises. The research relied on the theory and methodology of strategizing developed by Professor V.L. Kvint, who approaches strategy as a systemic, multidisciplinary, and multidimensional phenomenon that integrates national, regional, sectoral, and corporate strategies. The study involved standard research methods, e.g., generalization, scientific abstraction, analysis, synthesis, comparison, etc. The author classified theoretical approaches to strategizing in the digital economy and identified its specifics in the oil-and-gas extraction industry. Digital strategizing was tested for threats and opportunities in order to build a structural and logical model of a digital transformation strategy for an oil-and-gas enterprise. The model provides a unity of goals, stages, actions, and results for long-term strategic development. Continuous digital strategizing of business models is a key to success in the oil-and-gas extraction industry.

The state accumulates national wealth only as fast as it transforms the existing scientific and technical reserves into economic resources, thus capitalizing natural resources into marketable goods and services. This research relied on a new approach to assessing national strength developed by V.L. Makarov, A.R. Bakhtizin, and E.D. Sushko. The approach is based on the presumption that strategizing labor potential ensures effective technological sovereignty, which makes science and innovations especially important. It presupposes the following basic principles of strategizing the labor potential development: legality, consistency, longterm, prolongation, continuity, humanity, freedom, and proportionality. To make these principles more effective, the authors substantiated the role of interoperability (compatibility) between science and innovations at technical, semantic, and organizational levels.

Municipal administrations of big cities develop numerous transport strategies but few of them eventually enter practice, and those implemented require more efficient monitoring tools. This article introduces indicators that could be used during initial strategizing, e.g., goal-setting, road-mapping, etc., in order to evolve into strategy monitoring tools. It reviews international and domestic ratings of transport systems, their role and application in strategic planning, and related development indicators. The empirical research involved the experience of Moscow authorities in the development and implementation of strategic documents that regulate the transport system. As a rule, early strategic documents cover but a few implementation indicators, supported by a methodology for data gathering and analysis. However, a more complete strategy plan should include a list of second-level indicators. Such a detailed approach could explain the main indicators and provide a necessary quality assessment from different aspects.

Student communication communities grant youth perspective to academic, urban, and regional strategizing. They develop a hierarchically organized system of coordinated academic communication strategies across the country and the world. The key strategic goal of youth communication communities is to provide effective strategic communication between students, universities, authorities, and society. They stimulate interdisciplinary research through open discussion and bring together young specialists from different fields of science. In addition, they establish ties between Russian students and foreign student communities, thus initiating intercultural academic cooperation. This research offers a comprehensive solution to various issues of youth communication in an emergency period: a system of youth communication communities to unite young people across cultures in pursuit of the same strategic goals.