ISSN 2782-2435 (Print),
ISSN 2782-2621 (Online)

Strategizing the Development of Tourism and Hospitality Industry in the Guryevsk Area of the Kemerovo Region

Tourism has become an important economy sector in many Russian regions. The Kemerovo Region has accepted the Strategy of Socio-Economic Development through 2035, hence the need to strategize the development of new tourist destinations. The research objective was to determine various strategic directions for the development of tourism and hospitality industry in the Guryevsk municipal district. The research relied on the strategizing methods developed by Professor Vladimir Kvint, Foreign Member of the Russian Academy of Sciences, as well as on some general scientific research methods, e.g., abstract-logical, complexfactorial, economic-statistical, analogy, comparative and system analysis, etc. The study revealed a possibility of interregional clusters, national and business routes, environmental, medical and recreational cross-border and regional tourism, etc. The district has good industrial potential, combined with historical and cultural heritage. These strategic directions are able to fuel the local tourism and hospitality development. The authors believe that tourism is a key priority for Russian economy, as well as for the Kemerovo Region, where domestic tourism started to flourish during the COVID-19 pandemic. The region has extensive potential and opportunities to attract tourists, while its Guryevsk municipal district possesses all necessary prerequisites for the active development of tourism.
tourism, strategy, strategic directions, Kemerovo region – Kuzbass
The work was part of Master’s thesis on Economic and Financial Strategy.
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How to quote?
Yumatov KV, Metelitsa VA, Cherdantsev SA. Strategizing the Development of Tourism and Hospitality Industry in the Guryevsk Area of the Kemerovo Region. Strategizing: Theory and Practice. 2023;3(2):187–206. (In Russ.) 
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