Abstract

Introduction. Youth projects become especially important in a situation of uncertainty since they create the country’s development potential. New leaders should be focused not only on their own well-being, but also on that of others. Therefore, the value orientations of youth leaders are of highest significance for strategizing. Study objects and methods. The present research featured the value orientations that leaders choose for the effective implementation of youth projects. The study was based on the theory of strategizing introduced by Professor Vladimir Kvint, Doctor of Economic Sciences, Foreign Member of the Russian Academy of Sciences. His strategic thinking methodology was used to perform a systematic analysis of the value orientations in the leaders of the National University Laboratories of Sustainable Development and Environmental Safety Project of the Russian Federation. Results and discussions. If leadership is a value-oriented quality, then a leader’s strategy should be based on objective values and ideals that define the leader’s choice. The value priorities of the youth project leader should take into account the values of society, the state, the region, and the team, its main goal being life-quality improvement. The proposed national system of university laboratories can develop effective value attitudes in its leaders. The project is carried out at the Saint-Petersburg State Agrarian University; it has been tested at various conferences, the public feedback was included in the annual Public Resolution on Environmental Protection and Development of the Russian Federation of the XII International Environmental Forum 2021. Conclusion. The national system of research and academic laboratories is capable of forming value-ecological and socially responsible leaders in different activity spheres on the global, national, regional, industrial, and corporate levels.

Keywords

values, value orientations, strategy, leadership, sustainable development

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