Affiliation
a Kyrgyz Russian Slavic University named after First President of Russia B.N. Yeltsin, Bishkek, Kyrgyz Republic
b N. Isanov Kyrgyz State University of Construction, Transport Architecture, Bishkek, Kyrgyz Republic
Copyright ©Kocherbaeva et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (
http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.
Received 25 February, 2022 |
Accepted in revised form 01 March, 2022 |
Published 28 March, 2022
Abstract
Strategic management allows business to respond to the changes that occur in the markets, science, technology, economy, society, and politics. Poor strategic management puts the organization at risks and deprives it of the ability to predict and make plans, thus dooming it to short-term, on-the-spur-of-the-moment, or belated decisions. In a highly competitive and dynamic environment, organizations must develop a long-term strategy in order to keep pace with the external changes. In practice, many organizations act as if the environment were permanent, and lose competitive advantage. To be a market leader, the company should be able to predict external changes, design a proper strategy, determine competitive advantages, and avoid strategic risks. Strategy development is unique for each organization and depends on its market position, developmental rate, potential, competitors, products and services, the current state of economy, cultural environment, etc. This research featured the case of mobile provider “O!” (OsOO NUR Telecom, Kyrgyzstan).
Keywords
strategic management,
strategy,
competitiveness,
organization,
competitive advantages,
managers
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How to quote?
Kocherbaeva AA, Samaibekova ZK. The Role of Strategic Management in Organization Development.
Strategizing: Theory and Practice. 2022;2(1):67–78. (In Russ.) https://doi.org/10.21603/2782-2435-2022-2-1-67-78
