Abstract

The article introduces a strategic analysis of tourism in Russia in general and the Primorye Territory in particular. Sustainable territorial development depends on various strategic factors. A region can achieve successful socio-economic development in tourism only by meeting the needs of its residents and potential tourists. This study covered four areas of experience economy, i.e., entertainment, learning, aesthetics, and escapism, as well as some other factors that shape the touristic attractiveness of the Far East as a source of unforgettable impressions. The prioritizing procedure was based on the methodology developed by Professor V.L. Kvint. Experience economy proved to render new opportunities to the strategic development of regional tourism. For potential visitors to the Russian Far East, service quality appeared to be less important than the opportunity to get new unforgettable experience.

Keywords

experience economy, strategizing, strategic priorities, tourism industry, Primorye Territory, creative industries, competitive advantages

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