Affiliation
a Kemerovo State University, Kemerovo, Russia
Copyright ©Fedulova et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (
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Received 20 January, 2023 |
Accepted in revised form 01 February, 2023 |
Published 17 March, 2023
Abstract
The ecosystem of digital development of a financial enterprise is a strategically important scientific and methodological task. World practice shows that ecosystems are the strategic future of the economy that are able to transform traditional business. Seven of the ten largest global companies are ecosystem companies. In the medium term, ecosystems will account for a significant part of the national and global gross product. The global ecosystem trend is also developing in Russia. Under these conditions, large systemically important banks, e.g., the Sberbank, have to face new challenges. The article describes the role of the ecosystem strategy with its technological capabilities and risks in the paradigm of the digital economy in the case of the Sberbank. It introduces a new algorithm that can be applied to test the trends, opportunities, and limitations of the ecosystem and digital transformation of a financial organization. The analysis relied on the strategy theory and strategizing methodology developed by V.L. Kvint. Keywords: ecosystem, digital transformation, strategic trends, digital development, OTSW-analysis, strategizing, financial organization
Keywords
ecosystem,
digital transformation,
strategic trends,
digital development,
OTSW-analysis,
strategizing,
financial organization
FUNDING
The research was conducted on premises of the Research Equipment Sharing Center
of Kemerovo State University, agreement No. 075-15-2021-694, August 5, 2021, between the Ministry of
Science and Higher Education of the Russian Federation (Minobrnauka) and Kemerovo State University
(KemSU) (contract identifier RF----2296.61321X0032).
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How to quote?
Fedulova EA, Starodubtseva AK, Vervein DR. Digital Development of Financial Ecosystems:
Strategic Issues. Strategizing: Theory and Practice. 2023;3(1):124–139. (In Russ.) https://doi.
org/10.21603/2782-2435-2023-3-1-124-139
